The European Union has introduced new wine labeling regulations effective December 8, 2023 – Regulation (EU) 2021/2117. These changes aim to provide greater transparency and ensure consumers are better informed about the wines they purchase. But what does this mean for you, the wine lover?
More Information at Your Fingertips
The new regulations require wine labels to include more detailed information, including the energy value, allergens, and a complete list of ingredients. Such transparency helps consumers make more informed choices and understand what they drink.
QR Codes: Bridging Tradition and Technology
One of the most innovative aspects of the new regulation is the optional use of QR codes. While producers must list nutritional values and allergens on the label, they can provide a QR code linking to a webpage with the complete ingredient list. This page must be free of any commercial or marketing content. By scanning the QR code, you can instantly access detailed information about the wine, enhancing your purchasing experience.
Why This Matters for Consumers
Greater transparency means you can trust the wines you buy. You’ll know exactly what goes into your favorite bottle, whether it contains allergens, and how many calories you consume.
Ingredient Transparency
Previously, wine labels did not need to list ingredients. The new regulation changes this, requiring a detailed list of all ingredients used in the wine-making process. This means consumers will know precisely what goes into their wine, from grapes to additives. The list of ingredients is accessible via a QR code (or URL).
Allergen Information
Allergens must be clearly stated on the label. This is crucial for consumers with allergies, ensuring they can make safe and informed choices.
Energy Value
The regulation requires that the energy value be displayed on the label. This information, presented in kilocalories (kcal) per 100 ml, allows consumers to understand the caloric content of their wine.
Wines Produced Before December 2023
Wines produced before the new regulation comes into force are not required to comply with these labeling changes. These wines can remain on the market with their existing labels. However, any new batches produced after December 2023 must adhere to the new rules.
Wines Produced in 2024
Wines produced in 2024 will fully comply with the new EU labeling regulation. These wines will include updated labels featuring all required information, such as energy value, allergens, and the complete list of ingredients, often accessible via a QR code.
Impact on the Wine Industry
For the wine industry, these regulations mean adapting to new labeling requirements and possibly redesigning their labels. However, this shift also represents an opportunity to engage more deeply with consumers by providing comprehensive product information.
A Nod to Tradition
While the new regulations embrace modern technology, they also respect traditional winemaking practices. For instance, wines with a Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI) status continue to uphold stringent quality standards. For more insights on these designations, refer to our article “Essentials of Bulgarian Wine Origin and Labeling” at GuideBG.com.
Exploring More at GuideBG.com
For more Bulgarian win reading, explore our articles like “Why Does Bulgaria Not Have AOP and AOC Areas?“, “Understanding AOP and IGP Wines: What Do They Mean?“, “What is Wine Appellation?“, and “The Rich World of Bulgarian Wines“. These resources provide deeper insights into wine classifications and origins, enriching wine knowledge.
The new EU wine labeling regulations mark a significant step towards greater transparency and consumer empowerment. By embracing these changes, you can enjoy your wine with the assurance of knowing exactly what’s in your glass. Stay informed and make smarter choices with every sip.
Read more: Can Bordeaux Vineyard’s uprooting influence the Bulgarian wine market in 2024 and beyond?
