Pharma

Cross-cultural teams are the backbone of global industries like pharmaceuticals. While diversity brings innovation and creativity, it also introduces unique challenges, particularly in communication, decision-making, and conflict resolution. We explore the psychology behind cross-cultural conflicts, actionable strategies for resolving them, and real-world examples, including insights from Bulgarian managers working in multinational environments.

This article provides foreign managers and leaders with essential strategies for effectively giving and receiving feedback in the Bulgarian business context, grounded in key intercultural communication insights.